10 Steps to Successful Marketing using Agile and Lean Practices
"Every 2 weeks, we hold an Iteration Planning meeting. Each team member has her own sticky note color, creates stories on those notes and manages her own prioritized backlog using T-shirt sizing to roughly estimate each story.
As we keep running our iterations and fulfilling our commitments, we are always looking for ways to improve them."
How Whole Foods "Primes" You To Shop
"Flowers, as everyone knows, are among the freshest, most perishable objects on earth. Which is why fresh flowers are placed right up front--to "prime" us to think of freshness the moment we enter the store. Consider the opposite--what if we entered the store and were greeted with stacks of canned tuna and plastic flowers?"
A Radical Prescription for Sales
"If-then rewards turn out to be far less effective for complex, creative, conceptual endeavors (what psychologists call heuristic work). Think inventing a new product or working with a client to tackle a problem neither of you has confronted before. For those projects, you need a broader perspective, which, research shows, can be inhibited by if-then rewards."
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