Scott Anthony

Articles

• Forging Innovation From Disruption   view details
  "Disruptive products or services initially are inferior to existing offerings, at least along standard value metrics. However, they're typically more affordable and simpler to use than products in the incumbents' product portfolios. These products create

• Six Keys to Building New Markets by Unleashing Disruptive Innovation   view details
  "The problem is, managers all too frequently use a one-size-fits-all theory. But the ground beneath them inevitably shifts. Strategies that worked so wonderfully in the past no longer suffice."