10 Steps to Successful Marketing using Agile and Lean Practices


10 Steps to Successful Marketing using Agile and Lean Practices

"Every 2 weeks, we hold an Iteration Planning meeting. Each team member has her own sticky note color, creates stories on those notes and manages her own prioritized backlog using T-shirt sizing to roughly estimate each story. ... As we keep running our iterations and fulfilling our commitments, we are always looking for ways to improve them."