"For Bezos a data-driven customer focus lets him take risks to innovate, secure in the belief that heâ€™s doing the right thing. 'We are comfortable planting seeds and waiting for them to grow into trees,' says Bezos. 'We donâ€™t focus on the optics of the next quarter; we focus on what is going to be good for customers. I think this aspect of our culture is rare.'"
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